Michael Persinger
Founder, CEO and CTO
Fig. 08 — The mark
The namesbehindthe mark.
PH / LABS is Persinger / Herrada Labs, a software engineering studio founded by Michael Persinger and Keny Herrada.
The mark, in three parts
- P · H
- Two blocks of dark metal
- /
- A blade of glass with one red edge
- Labs
- Four smaller blocks
01 — The studio
Persinger / Herrada Labs
A software engineering studio. We design and build complete software: the interface people touch, and the services, intelligence and data working behind it.
What we do
The work covers web platforms, native iPhone apps, AI systems, search and retrieval, and interactive 3D. We build the whole of a product in one studio, so the parts are made to fit each other.
Two products show it. MayaClerk is a legal research service: its website is live, and its native iPhone app is built and tested, not in the App Store. CreatorsHub is a creator platform with AI companions, and its demo site is live.
The slash in the name is drawn as a section line, the cut an engineer marks on a drawing to show what is inside. It is why each figure on this site is something cut open or laid out for inspection.
02 — Founders
The founders.
The studio carries the names of the two people who founded it, one on each side of the slash.
Keny Herrada
Founder, President and COO
03 — How we work
Three ways of working.
A short account of how the studio builds. How we build
- 01
Reuse what already runs
New products reuse parts that already run in earlier ones, such as accounts, billing, search, memory and document handling. Then they get the work that makes them their own.
- 02
Check what is built
Builds are checked by automated tests and by a reviewer who did not write them.
- 03
Show what is real
We show running software and say what is live, what is in testing and what is a prototype.